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Website Redesigning

Self-directed Project

Redesigning a website of an organization that I feel interested about. The selected one is the Ontario Wildlife Rescue Organization. The website should have functions that a typical nonprofit organization about animals rescuing have. The requirements are pulling the content from the original site only, the structure and approach should be created by myself, bringing a new perspective that is unique.

It is about redesigning a website that with a proper layout, more clearer than the original version. I considered bringing jungle, wildlife vibes into the design by using color such as cream brown, brown, dark green, orange. Photos of animals should be edited carefully, all images are cohesive and high resolution.

Original Logo

My Redesign Logo

From Gibbys Electronic Supermarket

I worked as an in-house full-time Web/Graphic Designer at Gibbys from 2021 - 2023

My responsibilities:
  • Design Print ADs that published weekly on Toronto Sun, National Post, Niagara Local Print Press
  • Design brochures, flyers, catalogues, presentations, store banners
  • Prepare concepts, themes and give ideas for the photographer to do photoshoot in advance for generic events (such as 4-hour sale, big-brand sale) as well as special sale events (such as SuperBowl, March Madness, PrimeDay, Black Friday, Christmas Gift Ideas)
  • Redesign Gibbys Navigator, Homepage, Custom Install Page, Top Deal Page, Sale Event Page (references from Bestbuy, Staples, Canadian Tire, etc.)
  • Design landing pages on Gibbys Website, digital ADs on Google Ads, local news websites, etc.
  • Redesign and prototype Gibbys New Product Shopping Page (use Adobe XD, and work with the developer to implement onto Wordpress)