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Clothing Brand

Self-directed Project

Creat an entire clothing brand on my own. This requires a lot of researches, from the target customers to competitors, from the story, the vision to the whole branding process.

With the name MES AMIES, it means 'my friends', I hope that every item customers buy will become a friend of them, always be with them. Additionally, the word ‘friends’ also relates to the tone of communication I want to use with the customers. I want the brand to be as friendly as possible, as thoughtful as possible with the customers.

Brand Book






More Stationary


Versions of Logo


Employee's Name Tag


From Gibbys Electronic Supermarket

I worked as an in-house full-time Web/Graphic Designer at Gibbys from 2021 - 2023

My responsibilities:
  • Design Print ADs that published weekly on Toronto Sun, National Post, Niagara Local Print Press
  • Design brochures, flyers, catalogues, presentations, store banners
  • Prepare concepts, themes and give ideas for the photographer to do photoshoot in advance for generic events (such as 4-hour sale, big-brand sale) as well as special sale events (such as SuperBowl, March Madness, PrimeDay, Black Friday, Christmas Gift Ideas)
  • Redesign Gibbys Navigator, Homepage, Custom Install Page, Top Deal Page, Sale Event Page (references from Bestbuy, Staples, Canadian Tire, etc.)
  • Design landing pages on Gibbys Website, digital ADs on Google Ads, local news websites, etc.
  • Redesign and prototype Gibbys New Product Shopping Page (use Adobe XD, and work with the developer to implement onto Wordpress)