![piece-2](img/Portfolio/pnhan-branding-mesamies-poster.jpg)
MES AMIES
Clothing Brand
Self-directed Project
Creat an entire clothing brand on my own. This requires a lot of researches, from the target customers to competitors, from the story, the vision to the whole branding process.
With the name MES AMIES, it means 'my friends', I hope that every item customers buy will become a friend of them, always be with them. Additionally, the word ‘friends’ also relates to the tone of communication I want to use with the customers. I want the brand to be as friendly as possible, as thoughtful as possible with the customers.
Website
![piece-13](img/Portfolio/pnhan-branding-mesamies-5.jpg)
Stationary
![piece-13](img/Portfolio/pnhan-branding-mesamies-4.jpg)
More Stationary
![piece-13-asset-1](img/Portfolio/pnhan-branding-mesamies-6.jpg)
Versions of Logo
![piece-13-asset-2](img/Portfolio/pnhan-branding-mesamies-3.jpg)
Employee's Name Tag
![piece-7-asset-3](img/Portfolio/pnhan-branding-mesamies-7.jpg)
Other Works
View AllFrom Gibbys Electronic Supermarket
I worked as an in-house full-time Web/Graphic Designer at Gibbys from 2021 - 2023
My responsibilities:- Design Print ADs that published weekly on Toronto Sun, National Post, Niagara Local Print Press
- Design brochures, flyers, catalogues, presentations, store banners
- Prepare concepts, themes and give ideas for the photographer to do photoshoot in advance for generic events (such as 4-hour sale, big-brand sale) as well as special sale events (such as SuperBowl, March Madness, PrimeDay, Black Friday, Christmas Gift Ideas)
- Redesign Gibbys Navigator, Homepage, Custom Install Page, Top Deal Page, Sale Event Page (references from Bestbuy, Staples, Canadian Tire, etc.)
- Design landing pages on Gibbys Website, digital ADs on Google Ads, local news websites, etc.
- Redesign and prototype Gibbys New Product Shopping Page (use Adobe XD, and work with the developer to implement onto Wordpress)