MES AMIES
Clothing Brand
Self-directed Project
Creat an entire clothing brand on my own. This requires a lot of researches, from the target customers to competitors, from the story, the vision to the whole branding process.
With the name MES AMIES, it means 'my friends', I hope that every item customers buy will become a friend of them, always be with them. Additionally, the word ‘friends’ also relates to the tone of communication I want to use with the customers. I want the brand to be as friendly as possible, as thoughtful as possible with the customers.
Brand Book
Website
Stationary
More Stationary
Versions of Logo
Employee's Name Tag
Other Works
View AllFrom Gibbys Electronic Supermarket
I worked as an in-house full-time Web/Graphic Designer at Gibbys from 2021 - 2023
My responsibilities:- Design Print ADs that published weekly on Toronto Sun, National Post, Niagara Local Print Press
- Design brochures, flyers, catalogues, presentations, store banners
- Prepare concepts, themes and give ideas for the photographer to do photoshoot in advance for generic events (such as 4-hour sale, big-brand sale) as well as special sale events (such as SuperBowl, March Madness, PrimeDay, Black Friday, Christmas Gift Ideas)
- Redesign Gibbys Navigator, Homepage, Custom Install Page, Top Deal Page, Sale Event Page (references from Bestbuy, Staples, Canadian Tire, etc.)
- Design landing pages on Gibbys Website, digital ADs on Google Ads, local news websites, etc.
- Redesign and prototype Gibbys New Product Shopping Page (use Adobe XD, and work with the developer to implement onto Wordpress)