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VIETNAM

Advertising Country Illustration

Self-directed Project

Creating an illustration for Air Canada. Using their flights and destinations, the task is creating visual representations of why customers want to use their brand above all others.

The subject is the country of destinations – Vietnam. Focus on Vietnam’s famous specialties and landmarks in order to boost the traveling as well as the Air Canada considerations to customers.

From Gibbys Electronic Supermarket

I worked as an in-house full-time Web/Graphic Designer at Gibbys from 2021 - 2023

My responsibilities:
  • Design Print ADs that published weekly on Toronto Sun, National Post, Niagara Local Print Press
  • Design brochures, flyers, catalogues, presentations, store banners
  • Prepare concepts, themes and give ideas for the photographer to do photoshoot in advance for generic events (such as 4-hour sale, big-brand sale) as well as special sale events (such as SuperBowl, March Madness, PrimeDay, Black Friday, Christmas Gift Ideas)
  • Redesign Gibbys Navigator, Homepage, Custom Install Page, Top Deal Page, Sale Event Page (references from Bestbuy, Staples, Canadian Tire, etc.)
  • Design landing pages on Gibbys Website, digital ADs on Google Ads, local news websites, etc.
  • Redesign and prototype Gibbys New Product Shopping Page (use Adobe XD, and work with the developer to implement onto Wordpress)